What is Airgos?

Airgos is a London-based organisation dedicated to building a fairer future for artificial intelligence. We operate at the intersection of responsible AI consulting, media and education, and early-stage AI investment. Our mission is to ensure AI develops with foresight, humanity, and sustainability at its core.

What does Airgos actually do?

Airgos has three core pillars:

1. Change management for the AI era – helping public and private sector organisations adopt AI in a sustainable, ethical, and human-first way.

2. Content that matters – creating content, reports, and events that make AI understandable and accessible to decision-makers and the public.

3. Backing the brave – investing in and supporting early-stage AI startups building responsible, sustainable innovations.

Who is the founder of Airgos?

Airgos was founded by Isabel Sierra Gómez de León, a brand and creative leader with over 20 years of experience shaping the visual and strategic direction of some of the world’s most influential technology and data companies, including Adobe, Square, and Bloomberg.

Isabel combines her deep industry knowledge with a passion for ethical AI, cultural stewardship, and human-first innovation. As both a creative strategist and a mother of two, she is committed to ensuring AI develops in a way that protects human potential while unlocking responsible growth.

Why is Airgos different from other AI consultancies or think tanks?

Unlike traditional AI consultancies that focus solely on technology, Airgos combines business transformation, cultural change, and investment capital under one roof. We’re both a driver of immediate, practical change and a catalyst for long-term systemic reform in how AI is developed, regulated, and understood.

How does Airgos choose its annual focus?

Each year, Airgos dedicates its full attention to one high-impact AI challenge. For Year One, our theme is The New Creative Economy in the Age of AI—ensuring artists, creators, and innovators remain at the centre of how AI reshapes culture and value creation.

Who should work with Airgos?

Investors looking to support ethical, future-proof AI ventures.

Companies and public institutions needing help to integrate AI responsibly.

Founders building sustainable AI tools and services.

Board members and advisors passionate about AI ethics, culture, and innovation.

How can investors get involved?

We are currently building our network of impact-driven investors who want to back responsible AI startups and transformational initiatives. Investors can engage through our venture arm, sponsorship opportunities, or direct support for our annual focus programs.

What kinds o start-ups do you invest in?

We focus on startups creating AI solutions that are:

Ethical – prioritising human rights, privacy, and fairness.

Sustainable – minimising environmental impact.

Culturally Impactful – enhancing creativity, education, or public good.

How do I join the Airgos network?

Email us at origin@airgos.org to explore partnership, investment, or advisory opportunities.

Is Airgos for profit or non-profit?

Airgos is a mission-driven, revenue-generating organisation. This hybrid model allows us to sustain operations, reward investors, and reinvest profits into our mission-driven work.